The Two Way Street: Inbound Marketing vs. Outbound Marketing

 

 

In college, I took extra credits taking up three units of Geology. I’m not even a Science student then but in Liberal Arts but my class was required to take it up as part of our core subjects for freshman year. The entire year we were forced to sit down for a two-hour lecture on rocks, volcanoes, plateaus, you get the drift. But as the academic year went on Geology grew on us. I learned to appreciate our good earth and its catastrophic mood swings, also known as earthquakes, floods, and volcanic eruptions. But what we perceive to be natural calamities or “acts of God” turns out to be a good thing for our planet because it is a natural phenomenon, all these, for the earth’s landscape is every changing. Tectonic plates move like they have been doing since early times and this natural phenomenon has shaped the earth we are seeing today. But to merely human beings occupying the planet, it is catastrophic for us because of the earthquake it causes that takes thousands of lives in severe cases. For those countries that are along the earthquake belts, they are threatened by earthquakes and the danger of its force. But enough of the geology lessons, this is not a blog post about Geology.

The landscape of communication and technology, like our earth’s physical features, are ever changing and if we don’t adapt, all our hard efforts will be put to waste. Such is the case of internet marketing because of the advent of social media networks and the flocking of users on the internet. As social media network users increase and more people spend several hours a day online on these websites, business owners need to adapt to this influx of people online and change their marketing strategies. Experts agree that traditional marketing ways are losing its efficacy because its communication is on-way, more expensive, and less interactive than the higher impact and faster way of two-way communication that is inbound marketing or social media marketing.

The following is an infographic that cleverly depicts the difference between social media marketing and the more traditional ways of marketing that utilizes print ads, advertising on television, and so on.

This is why even in the United Arab Emirates, business are going online to target prospects. Such is the case for FissionLink, an Abu Dhabi top social media marketing company that incorporates social media and marketing into a rewards card that gives discounts, special offers, gifts, and other items for loyal customers. 

To know more about social media in Abu Dhabi, check http://socialmediauae.wordpress.com.

Facebook Marketing Utilized into a Rewards Card

I’ve been in the social media marketing field for several years now and lately I’ve been looking for fresh ideas that maximizes the power of online marketing. In the United Arab Emirates, Abu Dhabi, to be specific, an online marketing agency recently discovered a genius way to utilize a rewards system and social media marketing campaign that benefits both customer and business owner.

With one use of a card, the customer is able to tap into social networks by earning rewards and at the same time posting or updating his Facebook or other social network accounts, thereby also advertising and sparking a viral marketing campaign that goes on round the clock. This is at no cost for the business owner because by creating advocates out of customers, they are able to “share” and “like” the business’s social media marketing campaigns online.

Investing on traditional print ads is good but it costs too much. With online social media network marketing, you get to advertise at a low cost or no cost at all.

Apparently, this is what this online marketing agency in Abu Dhabi does. Fissionlink reinvents the social media experience and brings the real experience in social networking. Genius, isn’t it?

Website Marketing Companies and Their Roles in Social Media

These days, advertising and marketing do not include just print ads anymore. Many businesses have already taken their products and services online and this form of marketing has sparked a trend in social media marketing. This is because millions of people spend several hours per day online and on-the-go. In the UAE alone, study shows that people spend most of their day online either through the convenience of their own computers or on-the-go from their smart phones. This is why website marketing companies are taking advantage of the “word-of mouse” phenomenon.

If you are a business owner, you would want to go where your market is and these days they are online. You will need an excellent website marketing agency who can promote your products and services and create a viral trend through “likes” and “shares”, for example, popularly seen on Facebook.