In college, I took extra credits taking up three units of Geology. I’m not even a Science student then but in Liberal Arts but my class was required to take it up as part of our core subjects for freshman year. The entire year we were forced to sit down for a two-hour lecture on rocks, volcanoes, plateaus, you get the drift. But as the academic year went on Geology grew on us. I learned to appreciate our good earth and its catastrophic mood swings, also known as earthquakes, floods, and volcanic eruptions. But what we perceive to be natural calamities or “acts of God” turns out to be a good thing for our planet because it is a natural phenomenon, all these, for the earth’s landscape is every changing. Tectonic plates move like they have been doing since early times and this natural phenomenon has shaped the earth we are seeing today. But to merely human beings occupying the planet, it is catastrophic for us because of the earthquake it causes that takes thousands of lives in severe cases. For those countries that are along the earthquake belts, they are threatened by earthquakes and the danger of its force. But enough of the geology lessons, this is not a blog post about Geology.
The landscape of communication and technology, like our earth’s physical features, are ever changing and if we don’t adapt, all our hard efforts will be put to waste. Such is the case of internet marketing because of the advent of social media networks and the flocking of users on the internet. As social media network users increase and more people spend several hours a day online on these websites, business owners need to adapt to this influx of people online and change their marketing strategies. Experts agree that traditional marketing ways are losing its efficacy because its communication is on-way, more expensive, and less interactive than the higher impact and faster way of two-way communication that is inbound marketing or social media marketing.
The following is an infographic that cleverly depicts the difference between social media marketing and the more traditional ways of marketing that utilizes print ads, advertising on television, and so on.
This is why even in the United Arab Emirates, business are going online to target prospects. Such is the case for FissionLink, an Abu Dhabi top social media marketing company that incorporates social media and marketing into a rewards card that gives discounts, special offers, gifts, and other items for loyal customers.
To know more about social media in Abu Dhabi, check http://socialmediauae.wordpress.com.
Social Media Marketing Watch 